Distribution. Products. Long-Term Thinking.
Go from product launch to first repeatable revenue.I deliver results for SaaS, Cybersecurity, non-finance Web3 founders. I sharpen their positioning, choose the right distribution channels, and build a practical go-to-market system—without chasing random growth tactics.Explore the next GTM Sprint or discuss a 1:1 engagement. ->For founders who want practical direction before they spend more time and money on growth. Or teams than need alignment around distribution side of the business.And anyone interested in experiments that sometimes lead to systems that compound for the decades ahead.Been there: 2.5× revenue growth · 3× partner value · 10 first ecosystem partners · Teams built from 0 to 600 · $10M of partnerships value in 24 months
Solve one important growth problem in a focused sprint
My cohort sprints give a small group of founders a clear process, direct feedback, and a finished go-to-market asset in 3 weeks.You work on your own company throughout the program and leave with decisions you can use immediately.Most problems I see are clarity problems, even before execution starts.GTM Clarity Sprint
For founders with a working product but an unclear message or path to market.You will define the customer worth pursuing, sharpen the product narrative, turn the offer into language buyers understand, and build a focused 90-day go-to-market plan.You leave with a positioning brief, a clear offer narrative, and a practical sequence of next moves.Partnership Pipeline Sprint
For founders who see partnership potential but lack a clear partner offer and a consistent pipeline.
You will identify high-value partner types, define the value exchange, improve the outreach story, and build a process for moving conversations forward.
You leave with a target partner list, a partner proposition, outreach copy, and a pipeline you can manage.Not sure which sprint fits your situation? - Book a fit call
Work with me directly
When the problem needs more than a sprintIf you're past launch and you have some market proof we can turn it into repeatable motion within custom 30–90 day engagement for positioning, distribution channels, and possible partnerships.These engagements are for founders and their teams who need an experienced partner to clarify the strategy, pressure-test decisions, and help the team execute.I work with max. two clients at a time and we go after results, not polished decks.
Working together
Pilot + Partner Plan
Your first 10 B2B pilots or partners, designed in 2 weeks, for when you just need to move forward fast.
Typical investment $1,500–$2,500Positioning & Launch Plan
A focused engagement, typically 4--6 weeks, to clarify who the product is for, why it matters, how it should be priced, and how to bring it to market.
Typical investment: $6,000–$12,000Go-to-market & Growth
A 90-day engagement to move from launch activity to a focused revenue plan. We work across positioning, channel choices, sales motion, and execution priorities.
Typical investment: $9,000–$15,000Partnerships Development
Ongoing support to define the partner strategy, open the right conversations, and build a channel process the team can repeat.
Typical investment: $3,000–$5,000 per monthRecent results:
- 2.5x revenue growth with network devices repositioning and team rebuild during pandemic chip shortage
- 3x partner value at SaaS in 10 months
- Built and scaled tech teams from 0 to 600 people in 24 months
- First 10 partners for publishing tech stack
- 10k paying subscribers in 2 months after launch for a publishing houseJust book a call if you see familiar issue and want to fix it.
Approach
Most growth problems begin as clarity problemsMore activity rarely fixes an unclear offer. Before adding campaigns, channels, or incentives, I look for alignment across three parts of the business.Clear positioning
The right buyer understands who the product is for, which problem it solves, and why it deserves attention now.A credible founder narrative
Founders earn trust by explaining what they see, what they have learned, and why they built the product. Credibility carries further than campaign volume.A simple distribution system
The team knows which channels matter, what work happens each week, and which signals show that the system is improving.
Once these pieces align, execution gets simpler and learning gets faster.
Founder & Team Fit
This works best when
- You are building an early-stage SaaS, Web3, or technology company in non-finance focused sectors
- You have a real product and need a clearer path to customers or partners
- You want direct feedback and practical decisions
- You are ready to test the work, learn, and adjustThis is probably not a fit when
- You want a collection of growth hacks
- You want a strategy deck that nobody will use
- You are not ready to make or test decisions or hear what's wrong
- You are looking for tokenomics of your next airdropBut seriously, if you are building something useful and distribution feels harder than it should, we should talk.
BuildBetter Newsletter
One practical lesson for growing and building better distribution each week.BuildBetter is where I share the playbooks, experiments, and small decisions that help founders get clients, improve sales, build partnerships, and create a healthier growth system.Read it when you want useful thinking without the hype.
BuildBetter Podcast
Conversations with founders building the future quietlyBuildBetter began as Web3Magic and has grown into a broader conversation about building products, companies, and communities. I speak with under-hyped founders about the choices, setbacks, and systems behind their work.
More than 16,000 people follow the channel on YouTube. Join them.
Let’s build for the long-term.
Think further ahead and act on what matters now.2094 is a reminder to zoom out. Good products, strong relationships, and useful distribution systems take time to compound. A longer horizon helps founders ignore temporary noise and make better decisions today.Lab2094 is where that thinking becomes practical work: sharper positioning, stronger partnerships, better distribution, and founders who know what to do next.What is keeping your product from growing?If the message is unclear, the channels are scattered, or partnerships are moving too slowly, start with the format that matches the problem (cohort or 1:1) or just ask me to help.
©2026 Lab2094
The Lab2094 ManifestoWe build for the decades ahead, not the fleeting trends of today.
Lab2094 is governed by five foundational facts about business, growth, and living a compounded life.1. The Long Game Seeds the Best WorkTrue value does not happen overnight. By setting our sights on the year 2094, we free ourselves from short-termism. We design systems, habits, and products that compound over a lifetime. Time is the ultimate filter for quality.2. Distribution is Day One, Not Day 100 Great products die in silence. Growth strategy cannot be an afterthought applied once the building is done. Distribution, positioning, and market intent must be the very first thoughts in any new venture.3. Real Connections > Algorithms In an era of automated noise, a single genuine relationship carries more weight than a thousand tweets or a massive email list. The foundation of true business leverage is personal connection, empathy, and community.4. Constant Reinvention is the Ultimate StrategyContinuously improving oneself is the most tangible demonstration of long-term thinking. Personal reinvention isn't a crisis; it is a feature of a well-lived life. The business can only grow as much as the founder does.5. Ruthless Focus, Absolute HumilityWe are perpetual students of business and life. To survive the psychological hurdles of building, founders must remain humble enough to learn, smart enough to adapt, and ruthlessly strict with where they place their time and focus.
