Distribution. Products. Long-Term Thinking.
Lab2094 is my home base for work across go-to-market strategy, product positioning, writing, podcasting, Web3 research, founder coaching, and ongoing experiments that sometimes lead to systems that compound for the decades ahead.
Ideas start here. The ones that work ship into the world.
Why Lab2094?
Most founders are forced into short-term mode: shipping fast, adding features, chasing traction through additions or artificial incentives. Most want growth without focus.Lab2094 exists to create a counterbalance. Counterbalance for me, and founders I work with.This is a space for:
— Founders who want clarity before blind attempts to scale
— Products that need strong positioning before expensive growth hacks
— Distribution that compounds instead of burns out
— Thinking in years, not launch cycles2094 is a reminder to zoom out — and still act.Because a larger perspective is a critical part of everything I do: from GTM, partnerships, to coaching work, writing about lessons learned, video interviews, GTM cohorts, communities, Web3 research, and personal reinvention.
How I think about growth
I believe growth works best when three things align:— Clear positioning (who it’s for, and why it matters)
— Founder-led narrative (credibility beats campaigns)
— Simple distribution systems that can scale over timeMost problems I see are clarity problems, even before execution starts.
We could call them cookie-jar problems too.
Working together
If you are building but struggling to find your footing in the market, I can probably help.I work with a small number of founders and teams on:
— Go-to-market and growth strategy
— Product and narrative positioning or re-positioning
— Distribution, partnerships, and early revenue (my favorite combination)
— Founder coaching (very limited)I’m usually a good fit for:
— Early-stage or pre-scale startups
— Web3 or frontier-tech teams
— Founders who want honest thinking, fast feedback, and practical directionIf that sounds like you, this is the right place to start.What this is not
— Not growth hack tactics
— Not generic marketing or aridrops advice
— Not performative thought leadershipThis is serious work, done simply.
BuildBetter Newsletter
Knowledge is useless unless it is shared.
BuildBetter is where I document the playbooks, systems, and "small things" I try every year.
It is a community for genuine builders who care about distribution craft over hype.
BuildBetter Podcast
Formerly known as Web3Magic, this channel has evolved into a broader exploration of building. With 16k+ YouTube subscribers, I interview the under-hyped founders who are quietly building the future of technology.
Project2094 & Stoic Musings
The experimental part. Here you will find my research on personal reinvention, Stoic philosophy applied to modern business, and new frameworks for living a compounded life.
GTM Hackathons
New experimental format coming in 2026. Ideal for builders and founders that have "almost" ready to ship solution and want to jumpstart distribution during a larger live event.
Get instant feedback, immediate onboarding of your first users and learn how to scale it past the event itself.
Don't hack tech, hack distribution.
